Posts Tagged ‘ethics’

Are Affiliate Links In Twitter Abuse or Opportunities?

There is always a time and place for everything, but c’mon now, are affiliate links about to enter into Twitter for high volume profit? Mitch Joel wrote a post today on how poor of a choice it is to market on Twitter, here: Affiliate Links In Twitter Will Sink Marketing To A New Low

For sure, there are now thousands of mainstream Twitter users thanks to Oprah, Barbara Walters, etc. All of these new mainstream users are susceptible to being marketed traditional products they would see ads for anywhere else on the web. Please keep it real, Twitter is a place to converse via public messages. Twitter is one of the strongest platforms to speak and connect to the world. It is not a place that needs to be infected by a few dozen users who are looking to make a quick buck. So, please prove me wrong, affiliate links on Twitter are abuse, not an opportunity to spam more people.

In an earlier blog entry, Joel said:

And here’s the kicker: we really are speaking to each other, and that is way more powerful than marketers telling customers what they want them to hear.


05 2009