The fastest growing companies in the next 2-3 years will enable collaboration and shared experiences that leverage the “network effect”.
Companies such as Airbnb, Pinterest, Dropbox, Facebook, and Path are changing the way we consume things both online and offline. Recent startups like Turntable.fm, Crowdtilt and many more are out to shape their own collaborative and shared experience. The old adage “The whole is greater than the sum of its parts.” proves true. The Internet is enabling enormous non-linear systems which become most valuable when we can make use of the connections, incentives, and constraints in each network.
Making use of the connected networks requires filtering through the sea of data in order to surface what is most relevant and reliable. For example: Airbnb shows their curated collections. Pinterest shows you pins in your social network. Facebook shows you a personalized news feed. And the best DJ’s spin all day on Turntable. We find these services addicting because they do all of the filtering for us, and we value their work tremendously.
If you’re building your startup, think about how your startup can be more useful because other people are using the service.
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