Posts Tagged ‘virtual goods’

Virtual Goods Evolves Again

I said it back in May of 2009 when virtual goods was the largest emerging market of the year, and I will say it again, the demand has rapidly increased. This past week the new startup Kwedit launched, positioning itself to open up new revenue opportunities in the virtual goods industry. Their never seen before technology allows users of any age to buy real physical goods and digital goods, by making using a variety of payment methods online to credit their account. The first reason why this is such a noticeable change in the industry is because for the first time users of any age (essentially tapping into the demographic of kids under 16) to pay for things offline based on credit that they earn on the internet. Credit can be earned by paying via credit card, but does not have to be paid immediately. Eventually a virtual credit score is attributed to each user’s account, generated by their algorithms , and kids are able to learn the importance of maintaining a positive credit score because it can effect their purchasing power in the future. Kwedit has teamed up with 7-Eleven to first implement its credit system, and will likely partner with more brands that attract youth in the near future.

More on this promising new payment provider:

TechCrunchKwedit Launches: The First Completely Unreliable Payment Network

The New York Times – Buy Now, Pay Later (Maybe With Your Allowance)


02 2010

Adknowledge Integrates Bidding Into Virtual Goods

Just last month Adknowledge became the first company to integrate a bidding system into virtual goods platforms. Their innovative offering is the first of its kind, and it is playing off the current virtual goods boom that is taking place across the socialshpere. Through their updated ad platform, advertisers can now bid to have their offers completed via CPA pricing. To a CPA marketer, this type of traffic is gold because the it enables a guaranteed ROI if the bid on the campaign is high enough.

I expect other ad networks and virtual goods platforms to follow suit and integrate some sort of option for advertisers to compete for the spot in a virtual game. Adknowledge has really taken this first step to allow a free market for advertisers to compete for the virtual goods offers that millions of social users complete daily. Take a look at this offering for sure, I look forward to using the Adknowledge bid system soon!


01 2010