One month since TEDxWakeForestU “Hearts & Minds”, and I have found myself continually discovering new innovations in the healthcare sector. Whether it’s investigating the specs on Apple Watch, learning about the serious medication adherence problems, or keeping up to date on my favorite startups, 2015 is becoming the renaissance year of health technology.

One startup in particular, Amino, is building a product at the intersection of routine healthcare decisions and big data. For example, a common problem for heavy computer users, carpal tunnel surgery, is highlighted as an example in their recent update. I personalized the Amino recommendations to myself, a 21 year old male.

Amino breaks down the three parts of a medical procedure: diagnosis, repair, and recovery. Screen Shot 2015-03-23 at 11.09.13 PMScreen Shot 2015-03-23 at 11.09.33 PM

Then Amino explains common risks and complications associated with the procedure:

Screen Shot 2015-03-23 at 11.09.53 PM

Finally, Amino shows you a map of doctors near you that can help.

Screen Shot 2015-03-23 at 11.10.07 PM

This is a classic 0-1-2-3 product design, meaning that Amino is simple and provides simple but meaningful results in just seconds.

I suspect they are tracking this data from the millions of publicly available health records that are tied to Medicare claims. As my Mom (a computer systems manager at Johnson & Johnson) advised me, this is part of an industry-wide trend of health companies incorporating real-world-evidence into new products.

IMSHealth, a popular provider of anonymized healthcare data, mentions that RWE is “…becoming the new currency in healthcare”. Amino is off to the races to turn anonymized patient-level data into their own small fortune, and thus more informed healthcare decisions for all.

The team behind Amino explains it all. They are lead by David Vivero, former founder of RentJuice (software that helped real estate agents market their listings) who sold his product for $40MM to Zillow. And thanks to funding from RockHealth (source: tweet from Partner Halle Tecco), their bank account is most likely ready-for-hiring as they build “the digital doctor“. With an A-list design team to compliment Vivero’s leadership, Amino is on track towards building a landmark healthcare web property.

Keep checking back at as they add more medical treatments and conditions.

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John Marbach

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03 2015