Brand Monitoring Done Right by

Just over two weeks ago, I ordered a new pair of Sperry Top-Siders from Firstly, if you need to buy shoes online, there is a high chance that they will have the pair you are looking for at a discounted rate if you search for their monthly coupon codes. Also, their distribution is setup great (for those that live in the NYC area anyway) because orders are delivered within 3-4 business days.

Now back on subject- I tweeted out a thank you to @ShoeBuy for my happy customer experience and noted that their shipping is fast. Within a couple hours, I received an @ reply back from their brand monitoring employees on Twitter, saying something similar to “thanks for the compliment, we are glad you chose”. The next day I received another @ reply from another rep at ShoeBuy, this time it was to notify me that I had won the “ Tweet of the Day”. This simple tweet about my positive customer experience resulted in a free $25 gift card from ShoeBuy by winning the tweet of the day. Props to ShoeBuy and their employees doing brand monitoring with social media. Great work, the Sperry’s fit great!

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08 2009